Rishabh Sharma — UX Strategist & CRO Specialist

What I deliver

Not another designer
who describes UX.

Every capability maps to a specific business outcome — faster delivery, stronger client retention, better conversion rates.

01 — UX Strategy & CRO

Research that makes tests win

Your A/B tests stop being guesses — and start being documented predictions that prove themselves.

I run user interviews, heatmap analysis, GA4 funnel audits, and JTBD mapping before a single wireframe is drawn. ICE-scored hypothesis backlog with named frameworks behind every test.

User interviewsJTBDICE scoringHotjarGA4MS Clarity

02 — Figma Design

Designs that ship the first time

Your developers open the spec and build — every decision is already annotated with its hypothesis and framework.

Every wireframe annotated with the specific hypothesis it addresses, the psychological principle applied, and the expected behaviour change. No revision rounds. No briefing calls.

FigmaPrototypingDecision annotationsMaze

03 — WordPress Development

Sites your team runs without a developer

Zero developer dependency post-launch — your team updates, publishes, and iterates independently.

Built publishing workflows for 30+ content writers. Managed 8+ medical blog websites across 5,000+ pages. PageSpeed 90+ on mobile. Custom themes, plugin integration, Core Web Vitals optimised.

Custom themesWooCommerceCore Web VitalsSchema

04 — Analytics & Tracking

Tracking that tells attribution stories

Your reports answer "is this working?" in 60 seconds — not "we need to dig into the data."

I implement custom GA4 events, GTM interaction tracking, and Clarity session intelligence — not just read existing dashboards. The attribution story gives clients confidence to invest further.

GA4 custom eventsGTMLooker StudioMS Clarity

05 — Technical SEO

SEO baked in from day one

Your site earns organic traffic that compounds — because SEO architecture is built into every design decision, not bolted on after launch.

Keyword strategy, heading hierarchy, schema markup, URL structure, internal linking — built into the design. Dhriti Dental: 40+ keywords ranked. MTC network: 180%+ organic traffic growth.

Technical SEOSchemaSemRushGSC

06 — Healthcare & Medical Tourism

Conversion you can't fake

Your patients feel informed and safe — the only conversion pattern that holds up over the long term.

7 years designing for people making $10,000–$35,000 health decisions online. You cannot use dark patterns on a bariatric surgery patient. This discipline transfers to every client I work with.

Patient journey UXTrust architectureInternational SEO

"You cannot design your way around genuine user anxiety. You have to resolve it first. That's the lesson 8 years of medical tourism UX teaches you."

Why I'm different

I learned conversion
where you can't fake it.

Most UX strategists learn conversion on e-commerce — low-stakes, reversible, high-volume. I spent 8 years designing for people making $10,000–$35,000 health decisions online.

You cannot use dark patterns on a bariatric surgery patient. You cannot manufacture urgency for someone comparing dental implants abroad. You earn every conversion through genuine clarity — and that discipline travels to every client I work with.

Research before pixels

I don't open Figma until I understand the user's real job-to-be-done and the friction stopping them. Every design decision has a named framework behind it.

Attribution over assumption

I implement the tracking that proves my work is working — GA4 custom events, GTM interactions, Clarity sessions — so you see the conversion story, not just "sessions went up."

Communication that builds trust

I annotate every wireframe with its hypothesis and the framework applied. Stakeholders approve faster. Developers ship first time. Clients renew.

Sustainable conversion, not tricks

The lifts I build hold up over time — built on trust architecture, not manufactured urgency. That's what makes clients come back.

Case studies

4 real projects.
The results speak for themselves.

Full funnel redesignA/B Testing — VWOCialdini · Nielsen

↑ +34% qualified enquiry rate · Bounce 81% → 58%

DentaVacation — Dental Tourism Platform UX

81% bounce rate on high-intent paid traffic. The problem wasn't the ads — it was zero trust architecture above the fold.

Read case study→

Case Study on Request ↗

The problem

DentaVacation connects US patients to dental clinics in Mexico, Thailand, and Costa Rica. High-intent paid traffic was arriving and bouncing. The team blamed the ads. User research revealed the page was asking visitors to convert before giving them a single reason to believe it was legitimate.

My research

6 user interviews (3 converters, 3 non-converters). Hotjar rage-click analysis: users clicking dentist photos expecting bios — finding nothing. Competitive benchmarking across 8 sites. Nielsen's 10 heuristic evaluation.

Frameworks applied

Cialdini Authority + Social Proof — trust signals before conversion ask. Progressive Commitment — low-risk first action before high-commitment ask. Nielsen Heuristic #6 — recognition over recall for dentist profiles.

+34% qualified enquiry rate · Bounce 81% → 58% · 10-week VWO A/B test

What I'd do differently: I'd run qualitative research before competitive benchmarking. I spent 2 weeks on benchmarking before user interviews revealed the real problem was emotional, not structural.

Homepage IA restructureJTBD MappingGSC intent analysis

↑ New clinic pages now drive ~25% of total site traffic — from zero

Medical Tourism Corp — Full UX + WordPress Build

The homepage answered what MTC does. Users needed to know what things cost and where to go.

Read case study→

Visit Live Site ↗

The problem

The largest US medical tourism marketplace was organised around service categories — not the two questions every visitor arrived asking: "how much does [procedure] cost?" and "which city should I go to?"

My research

JTBD mapping from 8 user interviews. GSC query analysis: 68% of all queries were procedure + location combinations. Card sorting with 12 participants via Optimal Workshop. MS Clarity session recordings.

What I built

Restructured the entire site IA around procedure + location intent. Built new clinic listing pages that answered both questions above the fold. Schema markup for each clinic — local business + medical organisation.

New clinic pages now account for ~25% of total site traffic

What I'd do differently: I'd have used heatmaps on the original homepage earlier — the GSC data gave us the what, but Clarity gave us the why. Should have started both simultaneously.

3-round usability testingJTBD emotional mappingFogg Behaviour Model

↑ Task completion 61% → 98% · Confidence score 4.1 → 6.3/7

Mexico Bariatric Services — Medical Service UX

Urgency tactics were destroying conversion — for this audience, urgency amplifies anxiety, not motivation.

Read case study→

Visit Live Site ↗

The problem

Bariatric surgery patients research for 6–18 months before booking. The site was built for fast conversion — urgency tactics, countdown timers, scarcity copy. JTBD mapping revealed these patterns were actively increasing anxiety faster than they built motivation.

My research

3-round usability testing: paper prototype → Maze digital → near-final. JTBD emotional mapping — "I don't want to feel rushed" appeared in 6 of 6 interviews. Content audit against 5 anxiety categories.

Frameworks applied

Fogg Behaviour Model — Motivation was high, but Ability friction was higher. Removing anxiety-amplifying patterns lowered friction faster than adding urgency raised motivation.

Task completion 61% → 89% · Confidence score 4.1 → 6.3/7 across 3 testing rounds

What I'd do differently: I'd run emotional JTBD mapping in round 1, not round 2. I assumed the functional job was the primary blocker — the emotional job was actually the entire problem.

Trust-first architectureCialdini frameworkZero developer dependency

↑ Bookings moved from Instagram DMs to website-driven · 0 developer calls since launch

Odigio Careers — Healthcare Coaching Platform

A trust-first site that converts consultation bookings — and that the client can run forever without a developer.

Read case study→

Visit Live Site ↗

The problem

Dr. Anahita Deo had strong demand via Instagram DMs but no website — and a hard constraint: zero developer dependency post-launch. I mapped her audience's objections from DM transcripts and built a site structured to answer all of them, in sequence.

Frameworks applied

Cialdini's 6 principles applied structurally — Authority in the hero, Social Proof before the CTA, Scarcity for consultation availability. Progressive Commitment — low-risk first action before high-commitment ask.

Outcome

Bookings moved DM-only → website-driven within 3 weeks · 0 developer calls · Mobile PageSpeed 94/100

What I'd do differently: I'd build a simple analytics dashboard from day one — the client has no visibility into which pages are driving conversions, which limits the next iteration.

My CRO process

Every step produces a deliverable
that ships without revision.

Designed to slot into any growth stack — named output at every stage.

01 — Conversion Research

Friction inventory

You enter every project with ranked hypotheses, not observations.

Full funnel audit: GA4, Hotjar/Clarity heatmaps, session replays, scroll depth, rage-click mapping, GSC intent alignment.

GA4MS ClarityHotjarGSC

02 — Qualitative Discovery

Root cause, not symptoms

I uncover why users aren't converting — every hypothesis addresses root cause.

Moderated and unmoderated user interviews, JTBD mapping (functional + emotional layers), customer journey mapping.

User interviewsMazeJTBD

03 — Hypothesis Backlog

Defensible predictions

I document why every test is worth running before it starts.

ICE/PIE-scored hypothesis document. Each item: observation, behaviour change, named framework, effort estimate, pre-defined win condition.

ICE scoringClient-facing doc

04 — UX Design

Annotated for zero revision

I annotate every decision with its hypothesis — developers ship first time.

Figma wireframes with decision-rationale annotations — every layout choice mapped to a specific hypothesis. Dev specs with no ambiguity.

FigmaPrototypesDev specs

05 — Test & Report

Attribution story

I build a Looker Studio dashboard that answers "is CRO working?" in 60 seconds.

A/B and multivariate test setup with win conditions pre-launch. Post-test analysis tied to business outcome. Results feed into the next hypothesis cycle.

VWOZoho PageSenseLooker Studio

What colleagues say

The people who've watched me work.

Rishabh doesn't deliver wireframes — he delivers reasoning. Every design decision is documented with its why. Stakeholders, developers, and clients move forward with confidence. That's genuinely rare.

Practice Buzz — Product Manager

Medical Tourism Platform

★★★★★

We briefed him on one landing page. He came back with a full competitive audit, a research summary, and a conversion architecture we still use two years later.

DentaVacation — Growth Manager

Medical Tourism, MTC

★★★★★

He goes from a Clarity session replay to a Figma wireframe with a fully documented hypothesis in the same day. He thinks in experiments, not screens — which is what a CRO programme needs.

Senior Developer, Practice Buzz

Cross-functional, 4 years

★★★★★

Rishabh built us a site we could actually manage ourselves. Zero developer calls since launch, bookings went from Instagram DMs to the website within weeks. Exactly what he promised.

Dr. Anahita Khurana

Founder, Odigio Careers

★★★★★

Frequently asked

Everything you need to know
before reaching out.

What services do you offer?+

UI/UX Design, WordPress Development, On-Page & Technical SEO, Landing Page Design & CRO, Motion Graphics, and Medical Tourism Website Strategy. Specialising in healthcare, dental, and career brands.

How much experience do you have?+

8+ years across UI/UX design, WordPress SEO, and digital strategy. Delivered 380+ projects and optimised over 5,000 pages across healthcare and medical tourism domains. Currently IT Head & UI/UX Lead at Practice Buzz, Chandigarh.

Do you specialise in healthcare and dental websites?+

Yes — 7+ years of specific domain expertise in medical tourism, dental clinic, pharma and career coaching websites. Real projects include Dhriti Dental, DentaVacation, and Practice Buzz's 8-site medical blog network.

How do I book a free consultation?+

Use the Google Calendar widget in the booking section below. Alternatively email [email protected] or WhatsApp +91 9218000338. The call is 30 minutes and completely free.

What does a project typically cost?+

Pricing is scope-dependent. The free audit call is designed to understand your needs first and provide a tailored, transparent proposal — no generic packages, no surprises.

Can you help my clinic attract international patients?+

Absolutely — this is a core speciality. International patient pages, treatment cost guides, WhatsApp booking funnels, multilingual contact flows, and medical tourism SEO targeting patients from the US, UK, Canada and Middle East.

Do you work remotely?+

Yes — fully remote for 5+ years, working with clients in the US, UK, Canada, and Middle East. UK/US timezone-compatible. All communication and deliverables managed asynchronously without management overhead.

Free tool — try it now

See what your website
could look like.

Pick your business type and location. I'll generate a free sample site for you — live, shareable, no strings attached.

Pick your niche & city

Choose from 18 business types. Enter your city. Takes 10 seconds.

Generate your demo

A personalised sample site generates instantly. Choose your style — warm, clean, forest, or slate.

Like what you see?

Share your demo link. Then get in touch — I'll build the real thing for you.

No signup. No credit card. Takes 30 seconds.

Warm Style

Healthcare · Dental · Medical

☀️ Warm — Trust-first

Best for healthcare, wellness, clinics

Clean Style

Law · Accounting · Finance

🔵 Clean — Professional

Best for law firms, accountants, B2B

Forest Style

Wellness · Spa · Fitness

🌿 Forest — Organic

Best for wellness, spa, gyms, coaches

Slate Style

Restaurant · Hospitality · Retail

🌑 Slate — Premium dark

Best for restaurants, retail, lifestyle

Let's work together

Book a Free 30-Minute
Strategy Call.

I'll review your site before we speak and walk you through exactly what's holding back your growth.

Pre-call site review

I'll audit your website before the call so we jump straight into specific, actionable improvements.

SEO & conversion gap report

You'll leave knowing your top 3 gaps and a prioritised roadmap to fix them.

Zero obligation

If you just want the insights, that's fine. The call is free because I want to earn your trust first.

30 minutes, focused & efficient

Every minute is prepared. I respect your time.

Or reach out directly

✉ [email protected] 💬 WhatsApp +91 9218000338 ☁ CloudHire AI Profile

PICK A FREE SLOT ↓

Pick your slot.
I'll be there.

Google Calendar opens in a new tab — pick any free slot. The call is 30 minutes. I'll review your site before we speak.

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💬 WhatsApp +91 9218000338 ✉ [email protected]

RESPONSE WITHIN 24 HOURS · FULLY REMOTE · UK/US TIMEZONE COMPATIBLE

The digital experience
that finally converts.

Not another designer
who describes UX.

I learned conversion
where you can't fake it.

4 real projects.
The results speak for themselves.

Every step produces a deliverable
that ships without revision.

The people who've watched me work.

Tools I use daily.
Frameworks I've applied in production.

Everything you need to know
before reaching out.

See what your website
could look like.

Book a Free 30-Minute
Strategy Call.

I've studied your problem.
Let me show you what I'd test first.

The digital experiencethat finally converts.

Not another designerwho describes UX.

I learned conversionwhere you can't fake it.

4 real projects.The results speak for themselves.

Every step produces a deliverablethat ships without revision.

The people who've watched me work.

Tools I use daily.Frameworks I've applied in production.

Everything you need to knowbefore reaching out.

See what your websitecould look like.

Want the real thingbuilt for your business?

Book a Free 30-MinuteStrategy Call.

I've studied your problem.Let me show you what I'd test first.

The digital experience
that finally converts.

Not another designer
who describes UX.

I learned conversion
where you can't fake it.

4 real projects.
The results speak for themselves.

Every step produces a deliverable
that ships without revision.

Tools I use daily.
Frameworks I've applied in production.

Everything you need to know
before reaching out.

See what your website
could look like.

Want the real thing
built for your business?

Book a Free 30-Minute
Strategy Call.

I've studied your problem.
Let me show you what I'd test first.